
Sometimes doing the right thing means making tough decisions. Sometimes it means following a different path or speaking out against things we believe aren’t good enough. It’s not easy, but then important things often aren’t.

CHAMPIONING SAFE TRAVEL FOR OLDER CHILDREN
We believe that – whether a child is 9 months or 9 years old – they deserve the best protection there is. We also believe that normal booster cushions for older children simply aren’t safe enough, as they offer no side impact or head protection. Recent independent studies by organisations such as Which? support our belief.
That’s why we will not sell normal booster cushions. That’s why we’ve designed the innovative KID range of highback booster seats. Made in Germany with advanced side impact and head protection. Our top of the range KIDFIX XP SICT is the first Group 2/3 seat with a ‘Very Good’ safety rating*. And that’s why we’re campaigning for legislative changes to test Group 2/3 protection from every angle of impact.
*Stiftung Warentest and ADAC Motorwelt, 11/2013, when used with ISOFIX

QUALITY BUILT IN
Expertise, passion and commitment at heart

MAKING A DIFFERENCE
Standing up for what's important

TECHNOLOGY AND INNOVATION
Boundary-pushing innovations for boundary-free family life